February 13
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When I was a kid, most video games were finite. After you beat all the levels, that was it. You were done. Then, it was on to the next game. Or maybe it was time to go play outside.
Then, someone discovered that it would be much more lucrative to have endless games.
Better yet, on cell phones.
But, as levels become more difficult for infinity, you need help along the way. That's where the phenomenon of in-app purchases came along.
So, even if you downloaded a game for free, at some point you would still need to pay money to enjoy it. To get that power-up to finally advance to the next level.
Or, just to alleviate the tension of being stuck on level 205 of Candy Crush for five months.
As the cell phone game industry has shown, we are clearly built for endless games.
Music happens to also be an endless game. But, one that comes with friends, connection, and fulfillment. Fewer bright lights, dings, and whistles, but no in-app purchases required.
The power-ups are all inside you, just waiting to be discovered.
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For parents, students, and anyone else who believes that music can and should be a meaningful part of everyone's life.
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