October 10

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The Tooth Boss

When we first moved to the area, I noticed a dentist's office nearby. The name of the office was, "The Tooth Boss."

What a silly name.

I'm imagining that the local circle of established dentists rolled their eyes. The Tooth Boss. What is this? Like "Masterchef" is to cooking?

However...

I wouldn't be able to tell you the name of a single dentist's office within a 100-mile radius except my own dentist. Even though I'm sure I pass by dozens of dentists' offices each week.

But, I remember the Tooth Boss.

Sometimes to cut through the noise, you have to do things that the "establishment" finds ridiculous. After all, the establishment isn't really your audience, is it. All that matters is, you're noticed. People remember you.

And when you're noticed and remembered, you can create change.

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About Jonathan Roberts

I am the founder and director of the South Shore Piano School, and I have been teaching the piano for nearly 20 years. My work centers around bringing music to the lives of kids, parents, and adults in an enriching, meaningful way. At the South Shore Piano School, my incredible colleagues and I accomplish this through skill-based teaching, community, and an innovative, people-first business model. You can read more about me here.


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