The world is full of bold claims.
Best pizza in Boston!
​South Shore’s Hub for Quality Music Lessons!
​The premiere tax services provider of Massachusetts.
When it comes to bold claims, they sound nice. But, what’s backing it up? What’s the criteria for best pizza in Boston? Just the fact that someone decided to write it on a website?
Bold claims are great. We should all want to make bold claims. But without the specific data to support it, then it’s all just words on a page.
